Tuesday, August 26, 2008

“The Eureka Hunt”

Check out the July 28th issue of The New Yorker. There’s an article by Jonah Lehrer about how the brain arrives at eureka moments. He interviews Mark Jung-Beeman who’s a neuroscientist at Northwestern University. Two of their finding really resonated with me. That there is indeed a reason you get ideas in the shower- relaxation is key. And that your brain half-awake, first thing in the morning, is “open to all sorts of unconventional ideas.” I’ve always felt like I write better earlier in the day. The above link is unfortunately only to an abstract.

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